Selling The 2D Barcode

Berg, Andrew
January 2010
Wireless Week;Jan2010, Vol. 16 Issue 1, p12
Trade Publication
The article discusses the significance of two-dimensional barcodes in advertising and in directing consumers to a wealth of information through the mobile Web in the U.S. It discusses the evolution of mobile couponing due to the adoption of smartphones. It presents the insights of several executives, including Jay Henderson, Dan Kihanya and Diane Strahan, on the use of barcode technology.


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