TITLE

Selling The 2D Barcode

AUTHOR(S)
Berg, Andrew
PUB. DATE
January 2010
SOURCE
Wireless Week;Jan2010, Vol. 16 Issue 1, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the significance of two-dimensional barcodes in advertising and in directing consumers to a wealth of information through the mobile Web in the U.S. It discusses the evolution of mobile couponing due to the adoption of smartphones. It presents the insights of several executives, including Jay Henderson, Dan Kihanya and Diane Strahan, on the use of barcode technology.
ACCESSION #
47276155

 

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