TITLE

COOL BRANDED IPHONE APPS

PUB. DATE
December 2009
SOURCE
Advertising Age;12/14/2009, Vol. 80 Issue 42, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents an evaluation of branded application software for the iPhone smartphone from Apple Inc. created by corporations for marketing purposes. Among the companies whose software is discussed are Barnes & Noble, paint manufacturer Sherwin-Williams, and the pizza chain restaurant firm Pizza Hut.
ACCESSION #
47270363

 

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