TITLE

Ad strategies key on brand preference

AUTHOR(S)
Thomas, Larry
PUB. DATE
June 2001
SOURCE
Furniture/Today;6/25/2001, Vol. 25 Issue 41, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on advertising strategies of the top bedding producers in the United States. Efforts of the top bedding producers to make their brand the first choice of the mattress shopper; Bedding producers' spending on national advertising.
ACCESSION #
4726360

 

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