Campaigning to fill seats

Tanyeri, Dana
December 2009
FoodService Director;12/15/2009, Vol. 22 Issue 12, pFSB13
Trade Publication
The article focuses on the launch of the Dine4AZ campaign by Shamrock Foods in mid-September 2009. As stated, the objective of the campaign is to entice the public to help boost the U.S. economy by dining out. Included in the campaign is an interactive Web site and a three-month multi-media campaign of print, radio and television advertising. It describes the reception of the restaurants toward the campaign.


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