Medium Is The Message

Smith, Brad
June 2001
Wireless Week;6/25/2001, Vol. 7 Issue 26, p1
Trade Publication
Reports on an initiative launched by four leading handset manufacturers and messaging companies for the awareness and development of multimedia messaging service (MMS), a next generation of short messaging service (SMS). Underlying messages of the MMS initiative; Outlook of Iain Gillott of iGillott Research on MMS adoption; Reason for the popularity of SMS in Europe compared to the United States; Emphasis of the MMS initiative.


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