TITLE

Medium Is The Message

AUTHOR(S)
Smith, Brad
PUB. DATE
June 2001
SOURCE
Wireless Week;6/25/2001, Vol. 7 Issue 26, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on an initiative launched by four leading handset manufacturers and messaging companies for the awareness and development of multimedia messaging service (MMS), a next generation of short messaging service (SMS). Underlying messages of the MMS initiative; Outlook of Iain Gillott of iGillott Research on MMS adoption; Reason for the popularity of SMS in Europe compared to the United States; Emphasis of the MMS initiative.
ACCESSION #
4725165

 

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