TITLE

VOD ads: What's happening?

AUTHOR(S)
Kanouff, Yvette
PUB. DATE
January 2010
SOURCE
CED;Jan2010, Vol. 36 Issue 1, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the success of the video-on-demand (VOD) advertising insertion. It mentions the Cox Communications Inc. MyPrimetime that estimates an ad uplift of 10 percent and the Sunflower Broadband sold out of inventory generating an increase in advertising clients and revenue through the dynamic VOD advertising. It notes that ad insertion technology should be able to support and understand advertising priorities that would interact with caching, bandwidth, and storage limits.
ACCESSION #
47223853

 

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