VOD ads: What's happening?

Kanouff, Yvette
January 2010
CED;Jan2010, Vol. 36 Issue 1, p13
Trade Publication
The article discusses the success of the video-on-demand (VOD) advertising insertion. It mentions the Cox Communications Inc. MyPrimetime that estimates an ad uplift of 10 percent and the Sunflower Broadband sold out of inventory generating an increase in advertising clients and revenue through the dynamic VOD advertising. It notes that ad insertion technology should be able to support and understand advertising priorities that would interact with caching, bandwidth, and storage limits.


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