TITLE

CAB: Cable Ad Sales on Rise

PUB. DATE
December 2009
SOURCE
Multichannel News;12/14/2009, Vol. 30 Issue 46, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the 13% to 15% decline of year-over-year advertising sales for national cable networks in the U.S. in 2009. The Cabletelevision Advertising Bureau (CAB) notes that the downturn is caused by the shift of advertisers to the scatter market in the fourth quarter of 2009. Moreover, the CAB mentions that cable networks extended 20% on its TV advertising inventory.
ACCESSION #
47196999

 

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