HIGH-DEF PENETRATION UP, BUT CONFUSION PERSISTS
- HDTV From a Consumer Perspective. // Multichannel News;11/29/2004, Vol. 25 Issue 48, p26
Presents the results of a survey conducted by Leichtman Research Group on consumer perception of high-definition television and financial status of purchasers of HD sets and programming sets in the U.S.
- STUDY: 5.5M GOT HDTVS DURING HOLIDAYS, SUPER BOWL. Tribbey, Chris // Home Media Magazine;5/4/2008, Vol. 30 Issue 18, p8
The article reports that 25% or 28 million of U.S. households have a high-definition television (HDTV), after 5.5 million new HDTV buyers emerged during the holiday and Super Bowl season in 2007, based on a research from Frank N. Magid Associates. The study excluded the three million households...
- Dress ads in their Sunday best: HD. Bulik, Beth Snyder; Cuneo, Alice Z. // Advertising Age;1/29/2007, Vol. 78 Issue 5, p8
The article focuses on Super Bowl XLI advertisements shown in High Definition. Advertisers are hoping to take advantage of the thirty million HD television that have been shipped in the U.S. The high-end demographics of HD viewers will also appeal to advertisers, as illustrated by demographic...
- Study: HD Programming Options Confuse the Consumer. Gruenwedel, Erik // Home Media Retailing;12/3/2006, Vol. 28 Issue 49, p10
The article reports on a survey conducted by research firm Frank N. Magid Associates among 1, 200 high definition television (HDTV) consumers in the U.S. concerning their purchase of flat-panel displays. According to the survey, 4 percent of respondents purchased flat-panel displays based on...
- NPD: COST OF 3D HDTV A CONSUMER CONCERN. Tribbey, Chris // Home Media Magazine;3/8/2010, Vol. 32 Issue 10, p8
The article reports on the results of a survey conducted by NPD Group and released in March 2010, indicating the concern of U.S. consumers on the cost of high-definition televisions.
- STUDY: DISCONNECT BETWEEN HDTV OWNERS, HIGH-DEFINITION SERVICES. Tribbey, Chris // Home Media Magazine;11/30/2009, Vol. 31 Issue 48, p12
The article reports on the consumer survey of high definition television (HDTV) owners in the U.S. conducted by Frank N. Magid Associates. According to the survey, some consumers are not aware that their plasma or LCD is capable of playing high definition. It also found that at least 14 million...
- Consumers favor choice over HDTV. Bednarski, P.J. // Electronic Media;03/09/98, Vol. 17 Issue 11, pD2
Presents information on a consumer study by Frank N. Magid Associates on whether consumers would prefer to buy a converter box for high-definition television rather than a television set with the technology in it. Details on the survey; What the conclusion of the survey was; What the public wants.
- COMCAST: 33% OF HDTV OWNERS DON'T WATCH HD. Gruenwedel, Erik // Home Media Magazine;12/28/2008, Vol. 30 Issue 52, p7
This article reports on the percentage of high-definition television (HDTV) owners who do not watch HD programming in the U.S. in 2008. According to Comcast Corp., despite an increase in HDTV ownership, 33 percent of HDTV owners do not watch HD programming. The cable operator cited research from...
- The consumer connection: The really big question mark for DTV. Whitaker, Jerry // Broadcast Engineering;Apr99, Vol. 41 Issue 4, p34
Presents viewpoints that surround the issue of digital television (DTV) in the United States. Challenge of accurately predicting what consumers want out of DTV; Consumer acceptance of the technology; Innovations offered to consumers; DTV implementation; Issue on high definition television;...