Versus Takes 9 Million-Subscriber Hit

Reynolds, Mike
December 2009
Multichannel News;12/14/2009, Vol. 30 Issue 46, p8
The article reports on the move by Versus, owned by Comcast Corp., which gained 9 million subscriber hit due to free previews in Philadelphia, Pennsylvania. It is said that Versus has ended its contract with DirectTV Inc. which decreased home base subscribers from 75 million to 71 million. Versus says that the free preview provides the company customers exposure to premiere programming. Versus adds that the company is making negotiations to have a permanent deal from television networks.


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