Gift Card Redemptions Rise

December 2009
American Banker;12/14/2009, Vol. 174 Issue 221, p5
Trade Publication
The article reports that merchant gift card redemptions increased 7% during the week that ended December 6, 2009, compared with the same week in 2008, according to First Data Corp. The firm, a unit of Kohlberg Kravis Roberts & Co., based its findings on aggregate transaction data from its gift card processing business.


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