TITLE

BLOCKBUSTER MAILING OUT-OF-STOCK RENTALS DIRECTLY TO CONSUMER

AUTHOR(S)
Gruenwedel, Erik
PUB. DATE
December 2009
SOURCE
Home Media Magazine;12/28/2009, Vol. 31 Issue 51, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the shipment of hard-to-find and out-of-stock movie rentals by Blockbuster Inc. to customers' homes as part of a DVD and Blu-ray rental service called Blockbuster Direct Access. Under the service, customers are given a seven-day rental term and can exchange a movie at a local participating Blockbuster store at a discounted price. A free application that allows customers owning an Apple iPhone or iPod Touch to browse the company's catalog has also been launched.
ACCESSION #
47192503

 

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