TITLE

Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd

AUTHOR(S)
Bradlow, Eric T.
PUB. DATE
September 2009
SOURCE
Marketing Science;Sep/Oct2009, Vol. 28 Issue 5, p809
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
An introduction is presented for this issue of "Marketing Science" which includes articles about the value of customer satisfaction in the context of returns on investments, meta-analysis of marketing information, and research methods in marketing science.
ACCESSION #
47192283

 

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