Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd

Bradlow, Eric T.
September 2009
Marketing Science;Sep/Oct2009, Vol. 28 Issue 5, p809
Academic Journal
An introduction is presented for this issue of "Marketing Science" which includes articles about the value of customer satisfaction in the context of returns on investments, meta-analysis of marketing information, and research methods in marketing science.


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