TITLE

The merchants of Mooresville

PUB. DATE
December 2009
SOURCE
Home Channel News;12/14/2009, Vol. 35 Issue 12, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the emergence of Lowe's image as the purveyor to the repair and maintenance market through the evolution of its print advertisements aimed at capitalizing the resurgence of do-it-yourself (DIY)-related projects. It explores the merchandising strategy of the company to meet the demand of customers for products which are energy efficient. Likewise, Lowe president and chief operating officer (COO) Larry Stone noted the need to balance national brands and proprietary products.
ACCESSION #
47155081

 

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