The merchants of Mooresville

December 2009
Home Channel News;12/14/2009, Vol. 35 Issue 12, p6
The article discusses the emergence of Lowe's image as the purveyor to the repair and maintenance market through the evolution of its print advertisements aimed at capitalizing the resurgence of do-it-yourself (DIY)-related projects. It explores the merchandising strategy of the company to meet the demand of customers for products which are energy efficient. Likewise, Lowe president and chief operating officer (COO) Larry Stone noted the need to balance national brands and proprietary products.


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