Journey into digital

Wall, Matthew
November 2009
New Media Age;11/26/2009, p14
Trade Publication
The article features Kelly Brough, the global digital director of Lonely Planet. It mentions the experimentation of Lonely Planet with a selection of platforms and digitizing its content with Apple's iPhone. Brough shares that the company is gearing up to increase interactivity with users and build on its loyal community base. Brough further reveals the digital branding strategy of the company.


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