TITLE

Fine-Tuning Useful E-Commerce Practices

AUTHOR(S)
Williams, Kaylene C.; Hernandez, Edward H.; Petrosky, Alfred R.; Page, Robert A.
PUB. DATE
April 2009
SOURCE
Journal of Technology Research;Apr2009, Vol. 1, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The Internet and the Web have grown as e-commerce vehicles for reducing costs, increasing value chain efficiency, building customer relationships, trading information and ideas, strengthening brands, and generating revenues. As e-commerce grows, businesses need to be prepared to meet these changes by upgrading their business rules, practices, and systems. This article examines ten current e-commerce practices and discusses how to fine-tune these practices for increased success and usefulness. The ten e-commerce practices are: (1) evaluate and maintain customer lifetime value; (2) maximize loyalty and trust; (3) focus on improving the customer experience; (4) get personal; (5) balance online and human interaction; (6) communicate effectively; (7) maintain your website; (8) keep up with pricing, payment trends, and ROI; (9) invest in customer service; and (10) use CRM tools to bring it all together.
ACCESSION #
47114756

 

Related Articles

  • Exploring the Use of E-CRM Elements and Effective Website Design as Tools for Reducing Consumer Post-Purchase Cognitive Dissonance. Clark, Paul W.; Das, Neel // Journal of Technology Research;Apr2009, Vol. 1, p1 

    The focus of this paper is to discuss potential ways for businesses to help reduce consumers levels of post-purchase cognitive dissonance through implementation of e-CRM elements and effective website design. Using an experimental design it was shown that cognitive dissonance levels can in-fact...

  • Research on Mobile E-commerce Information Search Approach Based on Mashup Technology. Ziming Zeng; Xinping Zhang // International Journal of Business & Management;May2010, Vol. 5 Issue 5, p89 

    Mobile e-commerce information search will become popular with the mobile devices being widely used. Thus, how to provide content-rich and precise commerce information to mobile end-users becomes a challenge. The rise of mashup technology provides a promising solution for this challenge. In this...

  • WEB MINING -- A CATALYST FOR E-BUSINESS. Sait, Abdul Rahaman Wahab; Meyappan, T. // Advanced Computing;Nov2012, Vol. 3 Issue 6, p9 

    In this world of information technology, everyone has the tendency to do business electronically. Today lot of businesses are happening on World Wide Web (WWW), it is very important for the website owner to provide a better platform to attract more customers for their site. Providing information...

  • ADAPTABLE ALGORITHM FOR DESIGNED WEB PROCESS SEQUENCE DATA ANALYSIS. Hai Wang; Shouhong Wang // Journal of Electronic Commerce Research;2009, Vol. 10 Issue 2, p104 

    A significant interest for Web process design is to discover the discrepancies between the users' transaction process sequences and the desired process sequence for the Web transaction process. Sequence data analysis has been an important approach to analyzing Web log data in the e-commerce...

  • ELECTRONIC ECONOMIES OF SCOPE: INVESTIGATING SYNERGIES FROM PROCURING AND SELLING ON THE WEB. Whitten, G. Dwayne; Casey, K. Michael; Ellis, T. Selwyn // Journal of Computer Information Systems;Fall2000, Vol. 41 Issue 1, p61 

    Presents a study which explored the impact of buying or selling on the World Wide Web on various information technology-related variables. Definition of electronic commerce; Methodology; Conclusions.

  • The Empirical Research of Factors Influencing Share of Wallet in the B2B Market. Aiwu Cheng; Lei Han; Cheng Cao // Journal of Service Science & Management;Jun2011, Vol. 4 Issue 2, p165 

    Share of wallet is a key factor in Customer relationship management system (CRM) which is an important application of E-business. Research has found that share of wallet is an important indicator to measure customer loyalty and customer potential value. On the basis of the existent marketing...

  • Stockouts in Online Retailing. Jing, Xiaoqing; Lewis, Michael // Journal of Marketing Research (JMR);Apr2011, Vol. 48 Issue 2, p342 

    Demand uncertainty and supply rigidity often create inventory shortages. Inventory shortages can have adverse consequences on both short- and long-term customer behaviors. Using data from an online grocer, this study has the following three main objectives: First, the authors empirically...

  • THE IMPORTANCE OF THE WEB TECHNOLOGIES DURING THE COMMUNICATION PROCESS BETWEEN A COMPANY AND ITS CLIENTS. TARCĂ, NAIANA; VĂTUIU, TEODORA; POPA, ADELA // Annals of the University of Petrosani Economics;2009, Vol. 9 Issue 2, p307 

    In order to face the new market environment which is in constant change, the company must place the customer in the centre of its attention. As a result, the company will not follow, first of all, the benefit brought by a certain successful business, but to develop long-term business...

  • Facts & Figures.  // EContent;Dec99, Vol. 22 Issue 6, p8 

    Presents the results of a survey conducted by researcher at OCLC on the number of accessible sites in the World Wide Web.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics