Stations' Weather Forecast Looks Cloudy

Malone, Michael
November 2009
Broadcasting & Cable;11/30/2009, Vol. 139 Issue 44, p10
The article focuses on the possibility of viewers to rely more on interactive technologies in terms of weather forecasting in the U.S. It indicates that the emerging technological innovations lessens the interest of viewers to watch weather forecast in television stations. However, general station managers and news directors cites that there are still people who watch weather forecast in stations whom they trust.


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