TITLE

Stations' Weather Forecast Looks Cloudy

AUTHOR(S)
Malone, Michael
PUB. DATE
November 2009
SOURCE
Broadcasting & Cable;11/30/2009, Vol. 139 Issue 44, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the possibility of viewers to rely more on interactive technologies in terms of weather forecasting in the U.S. It indicates that the emerging technological innovations lessens the interest of viewers to watch weather forecast in television stations. However, general station managers and news directors cites that there are still people who watch weather forecast in stations whom they trust.
ACCESSION #
47105998

 

Related Articles

  • Remember: I in ITV Isn't for Internet. Leddy, Craig // Multichannel News;02/12/2001, Vol. 22 Issue 7, p42 

    Clarifies the meaning of `I' in ITV as interactive television not Internet. Features and programs in ITV; Reasons stated by consumers for choosing ITV; Services that are high-scored among viewers.

  • Stations Go 'Back' to the Future. Malone, Michael // Broadcasting & Cable;5/5/2008, Vol. 138 Issue 18, p15 

    The article discusses the testing of Backchannel's interactive television (TV) model by stations WCVB and WJAR in the U.S. WCVB is claimed to have completed the installation of the TV software and is the first station to test the program. The product has the potential to expand the TV...

  • Broadcasters' pitch leaves some stations wanting more. Ross, Chuck // Advertising Age;6/2/1997, Vol. 68 Issue 22, Special Section ps16 

    This article focuses on the efforts by television stations in the U.S. to launch their own Web sites in the country. The next battleground between networks and their affiliates is likely to be the Internet. The issue is whether or not ABC, CBS, NBC and Fox will develop affiliate networks in...

  • The UN of TELEVISION LISTINGS.  // Broadcasting & Cable;8/15/2005, Vol. 135 Issue 33, p22 

    Presents a list of television stations for ethnic audiences in the U.S. Europe; Asia; Hispanic.

  • Mass Appeal. Polich, John // Adweek Midwest Edition;05/31/99, Vol. 40 Issue 22, Upfront Programming p36 

    Reveals that broadcast networks in the United States (US) are suffering a demographic breakdown. How the problem stated; Comments from industry officials; Figures released by the US Bureau of Labor.

  • Mass Appeal. Polich, John // Adweek New England Edition;05/31/99, Vol. 36 Issue 22, Upfront Programming p36 

    Reports that broadcast networks in the United States (US) are suffering a demographic breakdown. How the problem started; Comments from industry officials; Figures released by the US Bureau of Labor.

  • Moonves Vows to Eat Zucker's Lunch. Consoli, John // MediaWeek;4/19/2004, Vol. 14 Issue 16, p4 

    Provides information on the advertising plans of television stations CBS and NBC in the U.S. Possible increase in advertising rates that CBS plans to ask from advertisers; Details of the television audience of CBS and NBC; Reaction of Steve Lanzano, executive vice president/managing director at...

  • Station Reidentification.  // MediaWeek;1/30/2006, Vol. 16 Issue 5, p5 

    The article discusses the expected impact of the CW television network when it launches in the U.S. in September 2006. The affiliates of the new network may affect the viewing dynamics in their markets. Media buyers will know its effect based on ratings. The network's initial lineup is expected...

  • PASSION FOR TOPIC DEFINES VIEWERS. Lafayette, Jon // Television Week;2/14/2005, Vol. 24 Issue 7, p22 

    Reports on several television networks, all owned wholly or in part by cable giant Comcast, that provide programs for people who are passionate about style, golf, video games and Asian culture in the U.S. E! Entertainment; Style Network; Outdoor Life Network; International Channel.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics