Scared to life

Collier, Roger
December 2009
CMAJ: Canadian Medical Association Journal;12/8/2009, Vol. 181 Issue 12, p980
Academic Journal
The author suggests the physicians to use frightening words to evoke change in patient's behavior. He mentions that people are taken warnings for granted if lame words are used by doctors such as bird flu, SARS, and H1N1. It cites that physicians must do more than just informing the public on what to do because they are already aware of it. It asserts that physicians have to look for serious names for serious problems to make people change their behavior.


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