capitalise on international events

Mascarenhas, Manuel
November 2009
Travel Weekly (UK);11/27/2009, p36
Trade Publication
The article presents the author's suggestion for travel agents on how to secure business on the back of international events. There is usually much media coverage dedicated to these events, and they have huge appeal. As an agent, one needs to be ahead of the game and know what is going on in the world over the next year or so. Tracking media coverage is a great way of keeping on top of international events and the build-up towards them.


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