AITO should push green credentials

Robertson, Edward
November 2009
Travel Weekly (UK);11/27/2009, p8
Trade Publication
The article presents the remarks of Harold Goodwin, professor of responsible tourism management and director of the International Centre for Responsible Tourism, at the Association of Independent Tour Operators (AITO) conference in Kerala, India. Goodwin said consumers were becoming increasingly aware of responsible tourism. In 2008, 38% of people said they felt guilty about the impact their holidays had on the local region, compared with 17% in 1999.


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