Nielsen Hastens TV-Plus-PC

Spangler, Todd
December 2009
Multichannel News;12/7/2009, Vol. 30 Issue 45, p8
The article reports on the plan of media-measurement company Neilsen Media Research to measure Internet activity among a subset of its National People Meter panel in the U.S. It states that the company aims to offer a single-source measurement for both online and television consumption of video content by August 2010. It notes that it will spread the television (TV) and personal computer (PC) Internet-measurement software to 7,500 National People Meter households to measure the online viewing.


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