TITLE

GSK unveils raft of oral care launches to beat back Colgate

AUTHOR(S)
Jack, Louise
PUB. DATE
January 2009
SOURCE
Marketing Week;1/29/2009, Vol. 32 Issue 5, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that in an effort to attract new customers, healthcare company GlaxoSmithKline is planning to launch new oral care products under its brands Aquafresh, Macleans and Sensodyne. The company will give a tough competition to the market leader Colgate-Palmolive Co. The new range of products will include a gel-to-foam toothpaste, a mouthwash, and a mouth spray. The launch will be supported by a major marketing campaign.
ACCESSION #
46972382

 

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