GSK unveils raft of oral care launches to beat back Colgate

Jack, Louise
January 2009
Marketing Week;1/29/2009, Vol. 32 Issue 5, p49
Trade Publication
The article reports that in an effort to attract new customers, healthcare company GlaxoSmithKline is planning to launch new oral care products under its brands Aquafresh, Macleans and Sensodyne. The company will give a tough competition to the market leader Colgate-Palmolive Co. The new range of products will include a gel-to-foam toothpaste, a mouthwash, and a mouth spray. The launch will be supported by a major marketing campaign.


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