The evolution of search

Jones, Nick
November 2008
Marketing Week;11/20/2008, Vol. 31 Issue 47, p48
Trade Publication
The article offers information on the use of search-engine marketing for safeguarding marketing budgets. It is stated that both disciplines of search-engine marketing, paid and natural, are accountable for all results. It mentions that search-engine optimisation (SEO) is in practice and helps in improving the overall ranking of the site by link building technique. It is also stated that integration of search marketing with other media is the best solution for any marketing budget allocation.


Related Articles

  • DIGITAL STRATEGY: OPTIMISATION - Topline trends.  // Lawyer (Online Edition);5/26/2011, p72 

    The article presents several trends related to site optimization for marketing strategy of the companies which includes following of market traffic, prediction of purchases to be made by consumers, and the development appropriate search engine and clear contents at the website.

  • SEO: Avoiding a Lonely Death on the 37th Page of Google Search Results.  // PR News;4/14/2008, Vol. 64 Issue 15, p1 

    The article discusses issues concerning search engine optimization. Search engine optimization is the process of improving traffic volume and quality to a press release or web site through organic search results. The first rule is to use words that are most likely to be found in a related query....

  • Web Tools. Doby, Gail // Kitchen & Bath Business;Jan/Feb2013, Vol. 60 Issue 1, p42 

    The article offers information on the eight important and necessary tools to attract clients online. It states that website review should always be included in marketing strategies such as its regular updates, map blogs, and use of alt tags. It also advises to ensure that the website is listed...

  • SMEs look to web answers. Simms, Jane // Marketing (00253650);10/29/2008, p33 

    The article discusses the failure of small and medium enterprises (SMEs) to use a search marketing strategy in Great Britain. According to a Microsoft adCenter report, almost two-thirds of SMEs in the country that have Web sites do not promote their search marketing strategy online. Two main...

  • A GOOD CEO THINKS SEO.  // Aqua;Jun2010, Vol. 35 Issue 6, p23 

    The article offers information on the search engine optimization (SEO) as an effective internet marketing strategy to drive possibilities to rank as top search engine sites.

  • SEO. Ference, Michael // Hydraulics & Pnuematics Exclusive Insight;2/6/2012, p1 

    The article discusses search engine optimization and its potential use in a company's marketing strategy.

  • Three naming rules for SEO success. Colbin, Kaila // Hudson Valley Business Journal;8/2/2010, Vol. 21 Issue 31, p18 

    The article offers information on choosing a new online brand name that enhances its chances of being ranked among the top results of a search engine when a relevant search is undertaken.

  • your ONLINE SUCCESS GUIDE. Ruvo, Christopher // Stitches Magazine;Jan2013, Vol. 27 Issue 1, p52 

    The article offers information on suggestions and tips related search engine optimization (SEO) improvement for company profiles which include frequent website updates, blogging and load speed optimization. It mentions that frequent update of company website lead to higher ranking at search...

  • Hot Buttons. Nelson, Sharon; Simek, John // Law Practice: The Business of Practicing Law;May/Jun2010, Vol. 36 Issue 3, p24 

    The article presents tips on how to find a good search engine optimization (SEO) company, to make a law firm's website visible. It is stated that experience suggests that most lawyers have neither the time nor the inclination for SEO. Tips include--asking friends if they are happy with their...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics