TITLE

The evolution of search

AUTHOR(S)
Jones, Nick
PUB. DATE
November 2008
SOURCE
Marketing Week;11/20/2008, Vol. 31 Issue 47, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the use of search-engine marketing for safeguarding marketing budgets. It is stated that both disciplines of search-engine marketing, paid and natural, are accountable for all results. It mentions that search-engine optimisation (SEO) is in practice and helps in improving the overall ranking of the site by link building technique. It is also stated that integration of search marketing with other media is the best solution for any marketing budget allocation.
ACCESSION #
46972192

 

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