TITLE

Online advertising must adapt, says Yang

AUTHOR(S)
Fernandez, Joe
PUB. DATE
November 2008
SOURCE
Marketing Week;11/6/2008, Vol. 31 Issue 45, p79
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the views of Jerry Yang, the founder and chief executive of Yahoo! Inc., offered at the Internet Advertising Bureau Engage conference. Yang told delegates that online publishers should seek new ways of using the online medium to match advertising with publisher inventory. Yang believe that the online advertisement marketplace will be able to see out the global financial recession and offer brands a personalised service.
ACCESSION #
46971799

 

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