TITLE

Kellogg's rolls-out mobile brand kiosk

PUB. DATE
March 1998
SOURCE
FoodService Director;3/15/98 Supplement, Vol. 11, p26S
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on pilot tests set up by Kellogg's of its mobile breakfast kiosk at 20 non-commercial locations in the United States. Comments from Andrea Borton, Kellogg's marketing manager; Information on the pilot tests; Companies included in the pilot tests; Details on the percentage increase of tests-sites sales; Features of the mobile kiosk; Includes other information.
ACCESSION #
469280

 

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