Looking for promotional balance

Weisberg, Karen
March 1998
FoodService Director;3/15/98 Supplement, Vol. 11, p14S
Trade Publication
Focuses on customer perception of food advertising in cafeterias in the United States. Comments from Tom Neilson, general manager of the West Point, Pennsylvania-based Merck and Company; Discussion on the customers opinion on food advertising; Indepth information on issues relating to this topic.


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