TITLE

Looking for promotional balance

AUTHOR(S)
Weisberg, Karen
PUB. DATE
March 1998
SOURCE
FoodService Director;3/15/98 Supplement, Vol. 11, p14S
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on customer perception of food advertising in cafeterias in the United States. Comments from Tom Neilson, general manager of the West Point, Pennsylvania-based Merck and Company; Discussion on the customers opinion on food advertising; Indepth information on issues relating to this topic.
ACCESSION #
469277

 

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