Contractors seel balance in brand lines

March 1998
FoodService Director;3/15/98 Supplement, Vol. 11, p2S
Trade Publication
States that major foodservice contract companies are continuing to seek a balance between food brand, fast food and their own signature brand programs with three approaches to meet rising client and customer-demands across all market segment. Role of the QRS brands in contractor portfolios; Comments from Michel Landel, president of Sodexho/USA; Discussion on foodservice management companies strategies in balancing their brand lines; Identification of the companies; Other information.


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