Cox, NBCU Team On VOD Ad Test

Spangler, Todd
November 2009
Multichannel News;11/30/2009, Vol. 30 Issue 44, p26
The article reports on the dynamic advertising trial launched by Cox Communications Inc. and NBC Universal Inc. It states that the trial involves the insertion of advertisements on their on-demand programs. Cox will place advertisements on two programs such as "The Office" by NBC and "Monk" by USA Network. Moreover, the fast-forward feature will be disabled in "The Office."


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