TITLE

Cox, NBCU Team On VOD Ad Test

AUTHOR(S)
Spangler, Todd
PUB. DATE
November 2009
SOURCE
Multichannel News;11/30/2009, Vol. 30 Issue 44, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the dynamic advertising trial launched by Cox Communications Inc. and NBC Universal Inc. It states that the trial involves the insertion of advertisements on their on-demand programs. Cox will place advertisements on two programs such as "The Office" by NBC and "Monk" by USA Network. Moreover, the fast-forward feature will be disabled in "The Office."
ACCESSION #
46834993

 

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