TITLE

Surf's Up For 'Malibu' Platform

AUTHOR(S)
Spangler, Todd
PUB. DATE
November 2009
SOURCE
Multichannel News;11/30/2009, Vol. 30 Issue 44, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Malibu web-based ad-buying platform from Spot Runner Inc. and the marketing competitions that the company faces. Gus Warrren, general manager of Spot Runner's media platform, said that the company has created a platform that incorporates present and future market operations. It says that Malibu is designed to help in managing television advertising and provide support for multiple targeting and delivery methods.
ACCESSION #
46834936

 

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