Powering Up 'TV Everywhere'

Spangler, Todd
November 2009
Multichannel News;11/30/2009, Vol. 30 Issue 44, p20
The article focuses on the role of ThePlatform for Media Inc. in the promotion of TV Everywhere in their website. It discloses that the company will authenticate subscribers with multiple television service providers and will enforce business policies through managing content-distribution agreements and other rights related to television programs. It further discusses the impact of the promotion to other programming networks as well as to television service provider.


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