DirecTV Taps New CEO, Fueling Sale Rumors

Farrell, Mike
November 2009
Multichannel News;11/30/2009, Vol. 30 Issue 44, p4
The article reports that the appointment of Michael White as the chief executive officer (CEO) by DirecTV Inc. which has caused sale speculations. It mentions that the selection has fueled a rumor that the company will soon be sold. However, DirecTV and Liberty Media Corp. chairman John Malone denied the issue and viewed White as the company's long-term leader. Moreover, it notes that White will resign from PepsiCo International by late 2009 and will start his new position on January 1, 2020. INSET: Liberty Starz: A $50 Stock.


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