Google Boxes Up TiVo Data

Spangler, Todd
November 2009
Multichannel News;11/30/2009, Vol. 30 Issue 44, p4
The article reports on the move of Google Inc. to combine TiVo Inc.'s second-by-second set-top data with Dish Network Corp.' data. The initiative enables Google to trace the viewing habits associated with over 5 million television sets and sell advertisements with more precisions. Google's director of emerging platforms Mike Steib stresses that data are very important linchpin of the system and expansion of data set size is one of their priorities.


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