TITLE

Exploiting Opportunities for Revenue in Internet Banking

AUTHOR(S)
Hoffman, Karen Epper
PUB. DATE
December 2009
SOURCE
American Banker;12/15/2009, Vol. 174 Issue 222, special section p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author discusses various ways online services in banking may be expanded. One innovation being considered in the banking industry is expedited online bill paying. According to Jamie Armistead, a user experience executive at Bank of America Corp. (B of A), B of A has seen a shift in customer use of live chat rather than of the call center. The author discusses applying for and opening accounts online.
ACCESSION #
46824706

 

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