TITLE

GSK develops mobile app to direct users to over-counter drug outlets

AUTHOR(S)
Farber, Alex
PUB. DATE
November 2009
SOURCE
New Media Age;11/19/2009, p04
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the iPhone application "FastAid" developed by GlaxoSmithKline (GSK), which acts as a virtual first-aid kit that features a range of GSK products and a Google Map showing the locations where the products can be bought. James Keady, GSK senior digital manager for the consumer healthcare division, said that the application is the product of their investigations on how to combine technology and their consumer brands together and added that the application might include vouchers and incentives in the future to increase its usage.
ACCESSION #
46819502

 

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