Maintain Those Raving Fans Even After They Cancel Their Memberships

McHaney, Blair
November 2009
Club Industry;Nov2009, Vol. 25 Issue 11, p16
Trade Publication
The article discusses the ways on how physical fitness operators re-attract cancelled customers in the U.S. He says that one way of successfully attracting cancelled customer is to emphasize both high-value attrition and low-value attrition. He explains that it is significant to take note that inefficient staff attitude is the primary factor of ineffective policy. He recommends further enhancements to these areas would attract members to continue their memberships


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