River cruise demand catches Olsen out

Archer, Jane
November 2009
Travel Weekly (UK);11/13/2009, p16
Trade Publication
The article reports on the difficulty of Fred Olsen Travel to cope with the demands for river cruise operator AMA-Waterways in Great Britain. It states that the company had launched its first brochure and signed a deal with Great Rail Journeys Ltd. which created a great demand that Fred Olsen cannot accommodate. Steve Williams, managing director of Fred Olsen, stresses that they are selling a low base services which made the people love.


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