Olympic Games: threat to tourism

Berman, Chloe
November 2009
Travel Weekly (UK);11/13/2009, p14
Trade Publication
The article discusses the need for the travel industry in London, England to be independent from the 2012 Olympic Games. Jack Corona, president of the European Tour Operators Association (ETOA), warns the industry not to rely with the event and not to confuse it with travel and tourism. Moreover, ETOA executive director Tom Jenkins suggests the need for London to offer something that will appeal to visitors independently from the Games.


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