NBA, Roku In Hoop Talks

Umstead, R. Thomas
November 2009
Multichannel News;11/16/2009, Vol. 30 Issue 43, p30
The article reports on an agreement of the National Basketball Association (NBA) and Roku Technologies Inc. to move the "NBA League Pass Broadband" package to subscribers' television sets via the broadband-connected set-top box in North America. It claims that subscribers, who purchase a Roku set-top box, could access up to 100 live games and on-demand games. This deal is said to be similar to an agreement between Roku Technologies Inc. and Major League Baseball's Internet-TV service MLB.TV.


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