CIMM: Ready, Set-Top, Go?

Spangler, Todd
November 2009
Multichannel News;11/16/2009, Vol. 30 Issue 43, p26
The article reports on the assertions of Colleen Fahey Rush of MTV Networks that it is too early to determine the specification of standards by the Coalition for Innovative Media Measurement (CIMM) for the way set-top box data is collected and described. On November 10, 2009 in the U.S., 15 CIMM members discussed working with CIMM and nondisclosure agreements were signed by each vendor. Compilation of data from a number of set-tops and normalization of that data are the top CIMM issues.


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