Are Foreign Products Seen As National Stereotypes?

Relerson, Curtis
September 1966
Journal of Retailing;Fall66, Vol. 42 Issue 3, p33
Academic Journal
This article focuses on a study on foreign products seen as national stereotypes. To study this problem in a representative sample of college students, a questionnaire was administered to 155 students at Baylor University and Texas Advertising and Management (A and M) University. One is denominationally controlled, while the other is state operated. Baylor University is coeducational, while Texas A and M University has a strong military tradition and has just recently become coeducational; and the minute enrollment of female students has not yet reflected change. The two universities have traditionally stressed different fields of study. One is in a metropolitan area, the other in a small town. These differences between the two schools suggest that a good cross section of student opinions may be derived from the sample. he results of the questionnaire demonstrated definite stereotyping of foreign products by the students at Baylor University and Texas A and M University. The chi-square test showed a statistically significant difference in the estimate of quality of foreign products, whether products in general were considered or classes of products, or specific products. The rank correlation result for the Baylor University and the Texas A and M University groups was significantly high.


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