TITLE

MARKETING TO CONSUMERS: Consumers and Financial Information: Media Usage by Net Worth

AUTHOR(S)
McClune, Shella
PUB. DATE
December 2009
SOURCE
Journal of Financial Planning;Dec2009, Vol. 22 Issue 12, Special section p14
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents a research study which aims to explore the financial planning of several financial planning consumers in the U.S. It discusses the results of the survey conducted by the Financial Planning Association (FPA) and the USA Today which is associated on the common media sources use by consumers for financial information. Findings revealed that the higher net worth, the more the consumers refer to all media for financial information. It further concludes that most consumers still uses traditional media as financial information resources.
ACCESSION #
46794661

 

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