TITLE

PRACTICE TRENDS: Client Segmentation: What Planners Are (and Are Not) Doing

AUTHOR(S)
King, Rebecca
PUB. DATE
December 2009
SOURCE
Journal of Financial Planning;Dec2009, Vol. 22 Issue 12, Special section p11
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the use of client segmentation by several financial advisers in the U.S. It mentions on the concepts of subjective and objective methods which are used by financial advisers in segmenting their clients. It stresses that financial planners vary their strategies to client segmentation with no clear industry standard. It notes that only 31.5 percent of financial advisers are forming their clients into assigned segments or groups. It further concludes that financial planners should look for ways to develop ones communications and service offerings based on their client's segment.
ACCESSION #
46794660

 

Related Articles

  • Paying it Forward. Korn, Donald Jay // Financial Planning;Dec2012, Vol. 42 Issue 12, p87 

    The article looks at the trend among financial planners towards proposing a 529 tax-advantaged savings plan to their wealthy clients who are grandparents in the U.S. According to the author, the evident advantages of 529 plans include the transfer of the assets free of charge, and the reduction...

  • Managing Financial Transitions. Pullen, Courtney; Bradley, Susan // Journal of Financial Planning;Dec2009, Vol. 22 Issue 12, p35 

    The article discusses the effects of understanding the aspects of financial transitions towards financial planners in the U.S. It explores on the concepts of the seven-stage model of Financial Transition Planning and mentions on the significance of the planning model. It notes that with a...

  • SMSFs: the five biggest mistakes planners make. Abbott, Grant // Money Management;3/30/2006, Vol. 20 Issue 11, p17 

    The article reports on errors made by financial planners in self-managed superannuation funds (SMSF). It is indicated that most SMSF share a faulty relationship with accountants. Full reliance on the drivers of the investment advice is not efficient. There is a lack in focus in terms of assets...

  • Youth Movement. Korn, Donald Jay // Financial Planning;Dec2010, Vol. 40 Issue 12, p83 

    The article reports on the efforts of financial planners to maintain their client and asset bases in order to prevent the erosion of assets. It states that to cater to younger clients, planners may need to drop their asset-under-management minimums. It mentions that planners should also cope...

  • Linda Smith: Making referrals and retaining independent status.  // Money Marketing (Online Edition);9/5/2013, p48 

    The author comments on when independent firms should refer clients to external firms for financial advice. He says that few firms in Great Britain are still struggling with disclosure around independent and restricted. A referral to a discretionary investment service doesn't affect the...

  • Second Nature. McGinnis, Steven K. // Financial Planning;Dec2003, Vol. 33 Issue 12, p86 

    Presents habits that should be practiced by financial planners to avoid trouble with clients in the U.S. Importance of keeping records of communication with clients; Role of the compliance department in the industry; Benefit obtained from quickly responding to client complaints.

  • Improving the Adviser-Client Relationship, Part 1. Olson, Bryan; Riepe, Mark W. // Journal of Financial Planning;Dec2009, Vol. 22 Issue 12, p28 

    The article offers recommendations on how to improve the relationship between client and financial advisers. It discusses the concepts of behavioral finance which is associated in the development of adviser-client relationship. It notes that financial advisers has to show and communicate an...

  • Just Ask! Bowen Jr, John J. // Financial Planning;Jan2006, Vol. 36 Issue 1, p33 

    The article recommends steps for financial planners to maximize the acquisition of additional assets from current clients. These include knowing the clients and their assets, ensuring client satisfaction, identifying asset-transfer opportunities, asking for additional assets and thanking the...

  • Joining Forces. Beatty, Jonathan // Financial Planning;Jan2011, Vol. 41 Issue 1, p67 

    The article focuses on the trend in the recruitment of breakaway advisors by established registered investment advisor (RIA) companies in the U.S. Among the benefits of breakaways are diversifying revenues and maximizing operational capacity. Objectives and business strategy are among the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics