PRACTICE TRENDS: Client Segmentation: What Planners Are (and Are Not) Doing

King, Rebecca
December 2009
Journal of Financial Planning;Dec2009, Vol. 22 Issue 12, Special section p11
Academic Journal
The article discusses the use of client segmentation by several financial advisers in the U.S. It mentions on the concepts of subjective and objective methods which are used by financial advisers in segmenting their clients. It stresses that financial planners vary their strategies to client segmentation with no clear industry standard. It notes that only 31.5 percent of financial advisers are forming their clients into assigned segments or groups. It further concludes that financial planners should look for ways to develop ones communications and service offerings based on their client's segment.


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