CONSUMER DEMOGRAPHICS: Communicating Value and Addressing Client Misperceptions

Ritchlin, Lance
December 2009
Journal of Financial Planning;Dec2009, Vol. 22 Issue 12, Special section p1
Academic Journal
The article provides information on the 2009 planner-client communications study conducted by USA Today and the Financial Planning Association in the U.S. The study revealed that consumers who regularly work with their financial planners are more confident on their financial future. It adds that most of the consumers are expecting financial planning to be free with a certain amount of services or products purchased. However, broad misconceptions on the integrated nature and pricing of financial services from financial planners are discovered in the survey.


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