Planners on Par with Brokers Among Mass Affluent

December 2009
Journal of Financial Planning;Dec2009, Vol. 22 Issue 12, p10
Academic Journal
The article focuses on the values of the financial planning profession towards affluent investors in the U.S. It stresses that most affluents in the country has used independent financial planners as their primary financial advisers. It mentions that the use of brokers by affluents households as primary advisers has dropped from 30 percent to 22 percent in 2009. It further concludes that brokers are no longer the only preferred source for financial advice in the country.


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