The Decline of "Old Media" and the Rise of Web 2.0

November 2009
Trends Magazine;Nov2009, Issue 79, p33
The article presents a study, conducted by Forrester Research Inc., on reduction in advertising (ad) budgets in the U.S. in 2009. According to the study, 71% of chief marketing officers have cut ad budgets since the start of recession and most of reduction is in traditional media. The Forrester study predicts that electronic (e)-mail, Web display ads, online search, mobile marketing and social media combined will represent 21% of marketing budgets, or around 55 billion dollars, by 2014.


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