TITLE

Social-Psychological Significance of Store Space

AUTHOR(S)
Markin, Rom J.; Lillis, Charles M.; Narayana, Chem L.
PUB. DATE
March 1976
SOURCE
Journal of Retailing;Spring76, Vol. 52 Issue 1, p43
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
A subtle dimension of in-store customer shopping behavior is the environment of the space itself. Retail space, i.e., the proximate environment that surrounds the retail shopper, is never neutral. The retail store is a bundle of cues, messages, and suggestions which communicate to shoppers. Retail store designers, planners, and merchandisers shape space, but that space in turn affects and shapes customer behavior. The retail store is not an exact parallel to a Skinner box, but it does create mood, activate intentions, and generally affect customer reactions.
ACCESSION #
4678865

 

Related Articles

  • Make customer journey a seamless experience.  // Marketing Week;7/26/2012, Vol. 35 Issue 28, p27 

    The article examines shopper marketing, or in-store advertising and direct marketing aimed at consumers inside retail stores or interacting with other marketing channels. Matt Tab, director of the marketing consulting firm Wax Communications says that shopper marketing differs from overall...

  • Visual Merchandising Trends -- What's Hot, What's Not.  // Extra Touch Online;Feb2002, p6 

    Today's world of visual merchandising is as varied as the retailers who use these display techniques to sell their merchandise. Good visual merchandising today runs the gamut from boldly hued, avant-garde displays to tasteful monochromatic vignettes. No matter what their themes, good visual...

  • Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase. Chandon, Pierre; Hutchinson, J. Wesley; Bradlow, Eric T; Young, Scott H // Journal of Marketing;Nov2009, Vol. 73 Issue 6, p1 

    Recent trends in marketing have demonstrated an increased focus on in-store expenditures with the hope of “grabbing consumers” at the point of purchase, but does this make sense? To help answer this question, the authors examine the interplay between in-store and out-of-store factors...

  • Increase in Sales Due to In-Store Display. Chevalier, Michel // Journal of Marketing Research (JMR);Nov75, Vol. 12 Issue 4, p426 

    A factorial experiment measures the impact of in-store displays on sales for different product characteristics. Variables related to growth or competitive structure are found significant, while market share of the test item in the product category, level of price cut, and advertising to sales...

  • P-O-P displays are becoming a matter of consumer convenience. Agnew, Joe // Marketing News;10/9/87, Vol. 21 Issue 21, p14 

    The article reports on the findings of a study on the benefits offered by point-of-purchase (P-O-P) displays to retailers conducted by Point-of-Purchase Advertising Institute. The study found that P-O-P has attracted $9 billion mark for sales in the U.S. in 1986. The study noted that majority of...

  • The 'Wow' Factor. Cahan, Linda // Gifts & Decorative Accessories;Feb2005, Vol. 106 Issue 2, p18 

    Focuses on the importance of good visual merchandising for specialty stores in the U.S. Schedule of 2005 trade shows to be conducted by the visual merchandising and store design industry; Photographs of visual techniques than can enhance sales such as cylinders for displaying jewelry, belts and...

  • Touchy, feely, smelly' consumers will eschew 'infertile' retail outlets.  // Marketing News;8/3/1984, Vol. 18 Issue 16, p3 

    The article discusses the preference of U.S. consumers for point-of-purchase buying at retail outlets in 1984. American consumers are considered an interactive customers wanting to touch, feel and smell the products they purchase at the groceries. Because of this, more promotions,...

  • Comparative Study of Organized and Unorganized Retailing in Hyderabad. Vinodhini, Y.; Kumar, B. Mohan // IPE Journal of Management;Jan-Jun2012, Vol. 2 Issue 1, p80 

    The world of retail merchandising has come a long way since the days when general stores that stocked everything from groceries to stationery and small shops that sold limited varieties of products, reigned supreme. There is a movement now from the unorganized to the organized sector. There are...

  • Cosmetics display walls spearhead boom in point-of-purchase media use.  // Marketing News;2/18/1983, Vol. 17 Issue 4, p18 

    The article presents information on the boom in point-of-purchase (P-O-P) media use in promotional campaigns led by cosmetics display walls. According to Marion D. Cloud, chairman of the board at the Point-Of-Purchase Advertising Institute, in the current environment, it is not enough just to...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics