TITLE

Social-Psychological Significance of Store Space

AUTHOR(S)
Markin, Rom J.; Lillis, Charles M.; Narayana, Chem L.
PUB. DATE
March 1976
SOURCE
Journal of Retailing;Spring76, Vol. 52 Issue 1, p43
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
A subtle dimension of in-store customer shopping behavior is the environment of the space itself. Retail space, i.e., the proximate environment that surrounds the retail shopper, is never neutral. The retail store is a bundle of cues, messages, and suggestions which communicate to shoppers. Retail store designers, planners, and merchandisers shape space, but that space in turn affects and shapes customer behavior. The retail store is not an exact parallel to a Skinner box, but it does create mood, activate intentions, and generally affect customer reactions.
ACCESSION #
4678865

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics