Social-Psychological Significance of Store Space

Markin, Rom J.; Lillis, Charles M.; Narayana, Chem L.
March 1976
Journal of Retailing;Spring76, Vol. 52 Issue 1, p43
Academic Journal
A subtle dimension of in-store customer shopping behavior is the environment of the space itself. Retail space, i.e., the proximate environment that surrounds the retail shopper, is never neutral. The retail store is a bundle of cues, messages, and suggestions which communicate to shoppers. Retail store designers, planners, and merchandisers shape space, but that space in turn affects and shapes customer behavior. The retail store is not an exact parallel to a Skinner box, but it does create mood, activate intentions, and generally affect customer reactions.


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