TITLE

Talking across Boundaries: Business and NGO Perspectives on CSR, Sustainable Development and Partnership

AUTHOR(S)
Wadham, Helen
PUB. DATE
June 2009
SOURCE
Journal of Corporate Citizenship;Summer2009, Issue 34, p57
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The scale of global challenges including poverty and climate change suggests the need for alternative approaches to business and development. Business-NGO partnerships might facilitate the emergence of such approaches. However, the two sectors adhere to competing world-views, with business rooted in the paradigm of economic growth and NGOs in the paradigm of sustainability. This inhibits agreement on the nature of the challenges themselves as well as potential courses of action. Consequently, this paper suggests that existing work on partnership as strategy should be complemented by research on strategy as process, through which actors negotiate and reconcile their competing world-views. Through an ethnographic study of Gambia is Good, the paper draws on Habermas's theory of communicative action to explore how partnership may generate alternative approaches, effectively blurring the boundaries between sectors. However, further research is required to understand whether this may in turn challenge our understanding of the relationship between business and society.
ACCESSION #
46778978

 

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