TITLE

Mike Nutley: Why Twitter threatens push marketing

AUTHOR(S)

Nutley, Mike

PUB. DATE

March 2009

SOURCE

Marketing Week (01419285);3/5/2009, Vol. 32 Issue 10, p73

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article presents the author's views on the popularity of social networking site Twitter Inc. and how it is influencing the marketing sector. He observes that Twitter is the latest example of marketers confusing form with content and the medium with the message. He discusses several reason as to why people are singing up for the social network sites. He informs that social site Facebook Inc. grew by 107 percent in Great Britain.

ACCESSION #

46777114

Tags: TWITTER Inc.;  ONLINE social networks;  INTERNET users;  FACEBOOK Inc.;  MARKETING

 

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