TITLE

ASA decides P&G's Olay Regenerist ad is misleading

PUB. DATE
March 2009
SOURCE
Marketing Week;3/5/2009, Vol. 32 Issue 10, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the Advertising Standards Authority (ASA) of Great Britain has banned a television advertisement for Olay Regenerist, a skin-care product made by Procter & Gamble Co. (P&G), on the pretext of misleading consumers. The advertisement suggests that the product could be used as a substitue for cosmetic injections, and implies that cosmetic surgeries are the natural means of dealing ageing effects.
ACCESSION #
46777054

 

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