Political Advertising and the Broadcast Media

Szybillo, George J.; Hartenbaum, Ronald F.
September 1976
Journal of Advertising;Fall76, Vol. 5 Issue 4, p42
Academic Journal
Politicians, broadcasters and advertising practitioners have shown concern over problems associated with political advertising. These problems include allocated time to political advertising in the broadcast media, content of political advertising and cost of political advertising through the broadcast media. Previous discussion of these problems has focused on one or two problem areas with limited discussion of proposed solutions. This article integrates positions on these problem areas and provides an overview of proposed solutions.


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