TITLE

Political Advertising and the Broadcast Media

AUTHOR(S)
Szybillo, George J.; Hartenbaum, Ronald F.
PUB. DATE
September 1976
SOURCE
Journal of Advertising;Fall76, Vol. 5 Issue 4, p42
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Politicians, broadcasters and advertising practitioners have shown concern over problems associated with political advertising. These problems include allocated time to political advertising in the broadcast media, content of political advertising and cost of political advertising through the broadcast media. Previous discussion of these problems has focused on one or two problem areas with limited discussion of proposed solutions. This article integrates positions on these problem areas and provides an overview of proposed solutions.
ACCESSION #
4674047

 

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