TITLE

Confronting Reality

AUTHOR(S)
Charan, Ram
PUB. DATE
December 2009
SOURCE
Leadership Excellence Essentials;Dec2009, Vol. 26 Issue 12, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of considering the reality and doing what is right instead of what is popular in implementing improvement initiatives for the company. It urges leaders to be guided always by the business priorities of the organization, to focus on the critical areas and making sure that employees can handle the planned improvement. The article explains that market segment mapping can be used to define opportunities for growth.
ACCESSION #
46738800

 

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